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This Business Of Concert Promotion And Touring Pdf

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Selling the nightingale : P.T. Barnum, Jenny Lind, and the management of the American crowd

Booking Agents in the music business are at a turning point in their development— much like the rest of the industry. Due to the dramatic changes in the economy, as well as shifts in the overall business of selling music, the significance of major agencies as well as the independent ones is much less defined than it once was. The music world has developed to a point where Live Nation and other large music figureheads control such a large share of the market that the small businesses appear to be increasingly irrelevant.

Even though Live Nation and other large companies seem to have the monopoly— owning most of the major venues and a large percentage of the talent— businesses like The Windish Agency are finding new and innovative ways to promote their bands that seem to be defying the odds. History of Concert Promotion and Touring Concert promotion and touring have always been a tricky part of the music industry to get to grips with, and they have gotten progressively more complicated as the industry has evolved.

It used to be that independent promoters represented individual clubs in their own separate regions. Don Law is a prime example of a promoter who reigned over his territory like a King— owning multiple venues and running operations as he saw fit.

Now with Live Nation and Ticket Master merged as one entity, the giant not only reigns supreme in concert promotions but also in ticket sales— making it one of the largest corporations in the history of the music business. But to people like Tom Windish, the indie artists are not only profitable; they are preferable. As the first incarnation of the powerhouse that was soon to follow, Bug Booking had a full roster of bands including names like New Radiant, Storm King, and Ass Pony.

New York was just intense. After making his move, Windish got a job at Billions Corp, where he stayed for seven years while he developed his Agency from his downtown apartment. Now, the Windish Agency has expanded to the point where it occupies a four-story office building in Chicago, and recently opened a branch in New York City.

Having recently opened the New York City office, it is clear that The Windish Agency is expanding to new heights even in the midst of a teetering music industry, not to mention the downturned global economy. He began with 50 clients and one employee and is now at over clients and two different offices full of employees. So one must wonder: given the collapse of the major record companies, whose approach is most viable?

According to Tom Windish, the things that caused the old music business models to fail—like technological advances and illegal downloading— are the same things that have helped his agency market and develop new artists. The internet and websites made it easy to listen to new music and become aware of different types of music.

When I started out, spreading the word would take years, through constant touring, fanzines, and college radio. There are so many more avenues now. It is apparent that independent agencies will always have a role in developing artists considering that these same factors that led to the demise of the larger record companies are key to the development of smaller independent artists.

With this in mind, the future of artist management could very well be in utilizing these avenues in as many ways as possible. As the industry embraces new technology over time, more and more people may have the same experience that Windish has had with the Internet being his main source for finding new music. The Growth of Live Music In addition to the shifting role of the Internet in artist development, the growing importance of live shows is another factor that helps support growth for The Windish Agency.

Independent agencies use these festivals as jumping off points for their artists and as a medium to gain new listeners in markets that they have not yet entered.

It just shows how irreplaceable the live concert experience is for most people. Concerts like these are currently opening all sorts of new avenues of promotion for independent artists and promoters. As the music industry changes, different facets of the business must re-evaluate their role in the evolving market.

The door is quickly opening for anyone that has a good product to offer, which is creating a demand for indie artists and agencies that is higher than ever.

The Windish Agency has seen its number of clients rise from 50 to over the course of its relatively small company lifespan, which has lead to enormous business expansion. Technological advances that have stunted most other players in the industry only provided The Windish Agency with new opportunities.

Through social networking sites, internet marketing, and exposure to the right demographics, Windish turned a large problem for record companies into international exposure for his bands, illustrating that although this is a time when the industry is reforming, the niche market is still very much alive.

By Lee Moretti. View all posts by Lee Moretti. Your email address will not be published. Published by Lee Moretti.

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This Business of Concert Promotion and Touring

The purpose of this paper is to interpret the debut American performances of Swedish concert singer Jenny Lind as an emblematic moment in the history of live music promotion. This paper studies the manner in which Lind's earliest concerts and the singer herself were marketed through analysis of contemporary newspaper and magazine reports and advertisements. Barnum, used various mechanisms to manage the potential disorder posed by her immense audiences. Waksman, S. Emerald Group Publishing Limited. Report bugs here.

Booking Agents in the music business are at a turning point in their development— much like the rest of the industry. Due to the dramatic changes in the economy, as well as shifts in the overall business of selling music, the significance of major agencies as well as the independent ones is much less defined than it once was. The music world has developed to a point where Live Nation and other large music figureheads control such a large share of the market that the small businesses appear to be increasingly irrelevant. Even though Live Nation and other large companies seem to have the monopoly— owning most of the major venues and a large percentage of the talent— businesses like The Windish Agency are finding new and innovative ways to promote their bands that seem to be defying the odds. History of Concert Promotion and Touring Concert promotion and touring have always been a tricky part of the music industry to get to grips with, and they have gotten progressively more complicated as the industry has evolved. It used to be that independent promoters represented individual clubs in their own separate regions. Don Law is a prime example of a promoter who reigned over his territory like a King— owning multiple venues and running operations as he saw fit.


[PDF] This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts EPUb BOOK by Ray D.


Entertainment Business Plan

Yet such an analysis is in danger of imposing over-simplified patterns onto a volatile culture in which the interaction between entrepreneur and institution was complex and ever-shifting. One effect was some kind of more formalised if still loose regulation of standards, of the artistic product itself, from the point of view of both repertoire and performance although one of the main elements of professionalisation was still lacking in London, namely the monitoring of training and qualifications. Most evidently, the promotion of major annual concert series underwent just such a transformation.

Listening to your favorite band or artist while traveling is way different than watching them live at a music concert. Music has a way of connecting people from different communities and age groups. It all starts with the budget and the scale at which you want to organize the concert.

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Ciaphatomi 22.05.2021 at 11:37

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