File Name: chapter 9 new product development and product life cycle strategies .zip
LEGO has decided to go back to basics and focus on the classic bricks rather than complicated kits. Did you play with LEGO blocks when you were a kid? Almost everyone did. They were a big deal. Store shelves were stacked with boxes of plastic bricks, wheels, and windows, plus packages containing just the pieces you needed to make something special, like a LEGO helicopter.
In business and engineering , new product development NPD covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design , along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market. The product can be tangible something physical which one can touch or intangible like a service , experience , or belief , though sometimes services and other processes are distinguished from "products". NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products.
Log in Get Started. See Full Reader. Download for free Report this document. Embed Size px x x x x Major sources of new product ideas include internal sources and external sources such as customers, competitors, distributors and suppliers, and others.
B Changing tastes, technologies, and competition affect the marketing of the product as it passes through lifecycle stages. Which of the following would NOT be consulted? Sales must be estimated before costs can be estimated. Which of the following did your text recommend for forecasting sales? Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications? Two of them failed to reach even minimal sales.
Report Download. This stage is the systematic search for new product ideas. This stage focuses on reducing the number of ideas by dropping poor ideas as soon as possible. This helps reduce costs and focus attention more productively. Concept Development and Testing. This stage involves translating ideas into product concepts or detailed versions of the ideas stated in meaningful consumer terms. Concepts are then tested on target consumers.
Marketing test bank chapter 19 the global marketplace 45 0. Marketing test bank chapter 20 sustainable marketing social responsibility and ethics 45 1, 0. Test bank principles marketing 13e chapter 9 new product development and product life cycle strategies 40 1, 3. Marketing Test bank Chapter 13 Retailing and Wholesaling 40 1, 4. A line extension and brand management B internal development and brand management C new-product development and acquisition D service development and product extension E market mix modification and research and development Answer: C Diff: Page Ref: Skill: Concept Objective: 2 Product improvements, product modifications, and original products can all be classified as A pioneer products B new products C product concepts D product ideas E test products Answer: B Diff: Page Ref: Skill: Concept Objective: 3 Which of the following is NOT a potential reason for a new product to fail? A executives and professionals B company records and data C intrapreneurial programs D suppliers E salespeople Answer: D Diff: Page Ref: Skill: Concept Objective: 9 Which of the following is perhaps the most important external source of new-product ideas? A concept testing B marketing strategy development C business analysis D product development E test marketing Answer: C Diff: Page Ref: Skill: Concept Objective: 28 Once managers of The Grecian Urn have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the stage of the new-product development process A business feasibility B feasibility study C business analysis D product acceptance E concept testing Answer: C Diff: Page Ref: Skill: Concept Objective: 29 New World Releases is conducting a business analysis to determine which of the many new songs available to management should be released Sales must be estimated before costs can be estimated Which of the following did your text recommend for forecasting sales?
A an underestimated market size B a poorly designed product C an incorrectly positioned product D higher than anticipated costs of product development E ineffective advertising Answer: A Diff: 2 Page Ref: Skill: Concept Objective: A All products eventually decline. B Changing tastes, technologies, and competition affect the marketing of the product as it passes through lifecycle stages. C A firm must be good at developing new products to replace aging ones. D A firm must be good at adapting its marketing strategies.
Report Download. Explain how companies find and develop new-product ideas. List and define the steps in the new product development process and the major considerations in managing this process. Describe the stages of the product life cycle and how marketing strategies change during a products life cycle. Discuss two additional product issues: socially responsible product decisions and international product and services marketing.
Голоса не стихали. Он прислушался.
Не знаю, я его не видела. - Господи Иисусе, - простонал Стратмор. - Ну прямо цирк. - Он провел рукой по подбородку, на котором темнела полуторасуточная щетина. - А что Следопыт. Я сижу у себя точно на раскаленных углях.
Остальные - все, что внизу. Мы ищем различие, выражаемое простым числом. Через несколько секунд всем стало ясно, что эта затея бессмысленна. Числа были огромными, в ряде случаев не совпадали единицы измерения. - Это все равно что вычитать апельсины из яблок, - сказал Джабба. - Гамма-лучи против электромагнитной пульсации.
Ты займешься Третьим узлом. Сотрешь всю электронную почту Хейла. Все, что относится к его переписке с Танкадо, где упоминается Цифровая крепость. - Хорошо, - сказала Сьюзан, стараясь сосредоточиться, - я сотру весь накопитель Хейла. И все переформатирую. - Нет! - жестко парировал Стратмор.
Every product goes through the various life cycle phases of introduction, growth, maturity and decline.