File Name: marketing strategy of coca cola and pepsi .zip
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Pepsico is one of the two leading soda beverages brands in the industry. It was formed after the merger of Pepsi and Frito lay in The brand continued to perform well even during the economic recession. The current CEO of Pepsico is Indra Nooyi under whose leadership, the brand has continued to expand its business and transform its product portfolio. Even after the recession, the soda brands have continued to face difficulties because of the sweeping changes globally throughout the industry. Soda industry is marked by intense competition and the beverages brands are spending heavily on marketing as well as product innovation in order to achieve faster growth.
Introducing Textbook Solutions. A marketing plan is a set of orderly actions aimed at achiev-ing specific objective s within a given timeframe. Segmentation is the important strategy which helps the brand in targeting the specific group of customers with differentiated offerings. Pepsi is the mass market product which uses undifferentiated targeting strategies in order to be competitive and increase its sales. In the non-alcoholic beverag… On the other hand, the alcoholic, beverage category includes distilled spirits, wine and brewing. PepsiCo has a vast range of carbonated drinks to cater different targeted segments according to, their needs.
Coca Cola product strategy in its marketing mix can be studied by understanding its wide product range. Coca Cola products are sold in various packaging and sizes. For example, its core product Coke is sold in ml, ml, 1ltr, 1. The Coca Cola logo is clearly made visible on each of these bottles and cans to differentiate itself from Coke. The Coca Cola bottles also have unique shapes pertaining to the brand. Coca Cola, Sprite and Fanta have large market shares in their respective segments but their growth is almost stagnant. Hence they generate huge cash for the company.
Coca-Cola Company ruled the soft-drink market all through the s, s, and early s in this chess game of big firms. Not only can it be.
About 1. Coca-Cola has a product portfolio of more than 3, beverages and brands —everything from sodas to energy drinks to soy-based drinks. Coca-Cola uses lower price points to penetrate new markets that are especially sensitive to price.
Their products are delivered in a simple way by providing the requirement of customers. Their products are sold under various brand names in restaurants, supermarkets, and food service establishments.
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