File Name: research methodology questionnaire advantage and disadvantage .zip
Among the different methods of data gathering for research purposes, the survey method is preferred by many researchers due to its various advantages, strengths and benefits. However, surveys also have their disadvantages and weak points that must be considered. Surveys provide a high level of general capability in representing a large population.
Descriptions of key issues in survey research and questionnaire design are highlighted in the following sections. Modes of data collection approaches are described together with their advantages and disadvantages. Descriptions of commonly used sampling designs are provided and the primary sources of survey error are identified.
Survey research is a critical component of measurement and applied social research. It is a broad area that encompasses many procedures that involve asking questions to specific respondents. A survey can be anything from a short feedback form to intensive, in-depth interviews that attempt to gather specific data about situations, events, or circumstances. Although there are several methods of application that researchers can apply using this tool, you can divide surveys into two generic categories: interviews and questionnaires. Innovations in this area in recent years allow for advanced software solutions to provide more data to researchers because of the availability of online and mobile surveys.
Among the different methods of data gathering for research purposes, the survey method is preferred by many researchers due to its various advantages, strengths and benefits.
However, surveys also have their disadvantages and weak points that must be considered. Surveys provide a high level of general capability in representing a large population. Due to the usual huge number of people who answers survey, the data being gathered possess a better description of the relative characteristics of the general population involved in the study. As compared to other methods of data gathering, surveys are able to extract data that are near to the exact attributes of the larger population.
When conducting surveys, you only need to pay for the production of survey questionnaires. On the other hand, other data gathering methods such as focus groups and personal interviews require researchers to pay more.
Surveys can be administered to the participants through a variety of ways. The questionnaires can simply be sent via e-mail or fax, or can be administered through the Internet. Nowadays, the online survey method has been the most popular way of gathering data from target participants. Aside from the convenience of data gathering, researchers are able to collect data from people around the globe. Because of the high representativeness brought about by the survey method, it is often easier to find statistically significant results than other data gathering methods.
Multiple variables can also be effectively analyzed using surveys. Surveys are ideal for scientific research studies because they provide all the participants with a standardized stimulus. As questions in the survey should undergo careful scrutiny and standardization , they provide uniform definitions to all the subjects who are to answer the questionnaires.
Thus, there is a greater precision in terms of measuring the data gathered. The survey that was used by the researcher from the very beginning, as well as the method of administering it, cannot be changed all throughout the process of data gathering. Although this inflexibility can be viewed as a weakness of the survey method, this can also be a strength considering the fact that preciseness and fairness can both be exercised in the study.
Questions that bear controversies may not be precisely answered by the participants because of the probably difficulty of recalling the information related to them. The truth behind these controversies may not be relieved as accurately as when using alternative data gathering methods such as face-to-face interviews and focus groups. Questions in surveys are always standardized before administering them to the subjects. The researcher is therefore forced to create questions that are general enough to accommodate the general population.
However, these general questions may not be as appropriate for all the participants as they should be. A good example of this situation is administering a survey which focuses on affective variables, or variables that deal with emotions. Check out our quiz-page with tests about:. Sarah Mae Sincero Mar 18, Advantages and Disadvantages of Surveys.
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Questionnaires are a very useful survey tool that allow large populations to be assessed with relative ease. Despite a widespread perception that surveys are easy to conduct, in order to yield meaningful results, a survey needs extensive planning, time and effort. In this article, we aim to cover the main aspects of designing, implementing and analysing a survey as well as focusing on techniques that would improve response rates. Medical research questionnaires or surveys are vital tools used to gather information on individual perspectives in a large cohort. Within the medical realm, there are three main types of survey: epidemiological surveys, surveys on attitudes to a health service or intervention and questionnaires assessing knowledge on a particular issue or topic. The first and most important step in designing a survey is to have a clear idea of what you are looking for. It will always be tempting to take a blanket approach and ask as many questions as possible in the hope of getting as much information as possible.
What are the three main disadvantages of a face-to-face interview survey? EXERCISE 2. 1. What are the main advantages of a telephone survey? 2. What are the.
At times, answers will be chosen before fully reading the question or the potential answers. They can be used in a wide variety of ways. This made collecting real-time feedback almost effortlessly. Advantages and Disadvantages of Surveys Among the different methods of data gathering for research purposes.
The interviewer has also ensured at this stage that his answers are confidential; tell the respondent how he was chosen; use letters and clippings of surveys in order to show the importance of the study to the respondent. The interviewer must be adaptable, friendly, responsive, and should make the interviewer feel at ease to say anything, even if it is irrelevant. Dealing with Refusal- there can be plenty of reasons for refusing for an interview, for example, a respondent may feel that surveys are a waste of time, or may express anti-government feeling. Conducting the Interview- the questions should be asked as worded for all respondents in order to avoid misinterpretation of the question. Clarification of the question should also be avoided for the same reason.
Surveys are easy to develop, especially when using the advanced survey software solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an online survey , mobile survey , paper survey , or a combination of all modes, the mode should depend on the type of study and the demographics of respondents.
Online surveys have become the default tool for many market researchers.
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