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Gaze Interaction And Applications Of Eye Tracking Pdf

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Gaze Interaction and Applications of Eye Tracking - Advances in Assistive Technologies

Following a review of traditionally diagnostic uses, emphasis is placed on interactive applications, differentiating between selective and gaze-contingent approaches.

Download to read the full article text. Allopenna, P. Tracking the time course of spoken word recognition using eye movements: Evidence for continuous mapping models. Anders, G. Anderson, J. Rules of the mind. Hillsdale, NJ: Erlbaum. Google Scholar. Asaad, W. Task-specific neural activity in the primate prefrontal cortex. Neurophysiology , 84 , — Ballard, D.

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Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications. This is a unique book in a specialized area, providing both basic information on the mechanisms of operation of these highly sophisticated devices and practical descriptions of the usefulness of the applied technology.

Thank you for visiting nature. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser or turn off compatibility mode in Internet Explorer. In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript. Eye tracking has been widely used for decades in vision research, language and usability. However, most prior research has focused on large desktop displays using specialized eye trackers that are expensive and cannot scale.

Eye-tracking analysis is a research tool used to measure visual attention. Regarding consumer behavior, approximately 70 percent of purchasing decisions are made in-store Clement Consequently, the connection between visual attention and consumer behavior has numerous implications in terms of understanding consumer purchasing decisions. Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising Orquin and Loose ; Pieters and Warlop This article serves as an introduction to eye-tracking technology and methodology. Advances in eye-tracking technology have resulted in increased availability of less expensive, easier-to-use equipment that can be used by marketers to better understand consumer choice behavior.


Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze.


This study examines the use of eye tracking sensors as a means to identify children's behavior in attention-enhancement therapies. For this purpose, a set of data collected from 32 children with different attention skills is analyzed during their interaction with a set of puzzle games. The authors of this study hypothesize that participants with better performance may have quantifiably different eye-movement patterns from users with poorer results. The use of eye trackers outside the research community may help to extend their potential with available intelligent therapies, bringing state-of-the-art technologies to users. The use of gaze data constitutes a new information source in intelligent therapies that may help to build new approaches that are fully-customized to final users' needs.

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Following a review of traditionally diagnostic uses, emphasis is placed on interactive applications, differentiating between selective and gaze-contingent approaches. Download to read the full article text. Allopenna, P. Tracking the time course of spoken word recognition using eye movements: Evidence for continuous mapping models. Anders, G.

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