File Name: tipping point book summary .zip
Pick up the key ideas in the book with this quick summary. The spread of ideas, products and behaviors can be compared to the spread of a viral infection: for years, only a few people are affected or infected , but then, within a short period of time, it becomes an epidemic. The company itself had nothing to do with the epidemic. In addition, both will eventually reach a T ipping Point : the point at which the critical mass has been reached and the spread can no longer be stopped. The Tipping Point is the moment at which a trend turns into an epidemic and spreads like wildfire.
Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do. The book is co-authored by John Decker. Gladwell describes the "three rules of epidemics" or the three "agents of change" in the tipping points of epidemics. The Stickiness Factor refers to the specific content of a message that renders its impact memorable. Popular children's television programs such as Sesame Street and Blue's Clues pioneered the properties of the stickiness factor, thus enhancing effective retention of educational content as well as entertainment value. Human behavior is sensitive to and strongly influenced by its environment.
Want to get the main points of The Tipping Point in 20 minutes or less? Read a quick 1-Page Summary, a Full Summary, or watch video summaries curated by our expert team. One must examine the way these patterns work by looking at historical events, fashion trends, viral advertising, crime waves and book sales. A tipping point can happen in more than one way. There are three factors that influence when and how a tipping point occurs: messengers, messages, and environments.
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The Tipping Point is a book by Malcolm Gladwell, based on research he did as a journalist. In the book, he describes his theories about how ideas, like biological epidemics, spread through societies and why they behave the way they do. Gladwell discovers that ideas can spread just like real-world biological epidemics, and so goes over the three rules of epidemics to see if they match up with how ideas morph and spread throughout the world. It only takes a few individuals in the areas or demographics to give a virus or idea the reach it needs to spread quickly throughout a population. An idea does not have to be traditionally attractive to the appropriately sticky.
Has The Tipping Point by Malcolm Gladwell been sitting on your reading list? Pick up the key ideas in the book with this quick summary. The spread of ideas.
At various points in modern history, ideas, products, messages, and other behaviors have suddenly and unexpectedly become very popular. Certain clothes become fashionable, crime rates go down at an unprecedented rate, and religions find millions of new worshippers. This phenomenon is called a social epidemic. Intuitively, most people would like to think that social epidemics happen slowly and gradually. But in fact, many changes in society are so sudden that they almost seem to happen overnight.
Read the full comprehensive summary at Shortform. How do you spark a trend that spreads like wildfire, or turn a product into the latest must-have item?
Start growing! Boost your life and career with the best book summaries. For example, there are internal mechanisms which regulate if the name of a certain actress will become a popular choice among parents or not. However, Malcolm Gladwell is more a butterfly-effect kind of a sociologist. In his opinion, disruptions happen all the time and they spread around like viruses.
Read in: 4 minutes Favorite quote from the author:. Malcolm Gladwell is your friendly, Canadian journalist next door. The Tipping Point is his debut book, and it was a massive hit — not least due to the value it created for businesses and marketers, who now had the first sketch of a blueprint on how to promote their ideas better.
Рано или поздно, - продолжала она, - народ должен вверить кому-то свою судьбу. В нашей стране происходит много хорошего, но немало и плохого. Кто-то должен иметь возможность оценивать и отделять одно от другого. В этом и заключается наша работа. Это наш долг. Нравится нам это или нет, но демократию от анархии отделяет не очень-то прочная дверь, и АНБ ее охраняет.
The Tipping Point PDF looks closely at Malcolm Gladwell's debut book about how it takes no more than few influencers to create a trend.
Она остановилась и снова начала вглядываться в глубь помещения Третьего узла. В полумраке ей удалось различить руку Хейла. Но она не была прижата к боку, как раньше, и его тело уже не опутывали веревки. Теперь рука была закинута за голову, следовательно, Хейл лежал на спине. Неужели высвободился.
У него был такой вид, будто он только что увидел Армагеддон. Хейл сердито посмотрел на обезумевшего сотрудника лаборатории систем безопасности и обратился к Сьюзан: - Я сейчас вернусь. Выпей воды.
Бледно-зеленый пол мерцал в сиянии ламп дневного света, то попадая в фокус, то как бы проваливаясь. Лампы зловеще гудели. На стене криво висело баскетбольное кольцо.
The Tipping Point analyzes how trends go viral and how localized hotbeds can join together and snowball into big movements.